Quote EndQuote Cross-Cultural Strategy

Ethnic Marketing Spotlight: Team QEQ Preps for Vaisakhi Parade Activations

What is Team QEQ doing to get ready for Vaisakhi this year? Parades, booths and More...Read our Blog to learn our Vaisakhi Marketing Insider Tips!

How the Tourism Industry can help Syrian Refugees

How can BC's Tourism Industry help Syrian Refugees that have come here to resettle? It's about more than just handing out activity brochures...

Honouring World TV Day (Nov 21) with the Do’s and Don’ts of Multicultural Commercials

World TV Day is coming on Nov 21st! In honour of that, we showcase some of the BEST Multicultural Commercials! You might want to take a peek at these 3 ads, before making your own. Are they Winners or are they Bloopers? Watch and See...

Three of Our Favourite Diwali Commercials

As Diwali approaches (Nov 11th, 2015), we take a look at our top picks for Diwali-inspired commercials! See which ones made the cut, and more importantly, why South Asian consumers loved them...

1.2 Million Reasons to Have a Chinese New Year Marketing Strategy Sooner rather than Later

Why is it important to have a Chinese New Year marketing campaign? You could be missing out on 1.2 Million potential customers...Find out more facts that will surely surprise even the most savvy marketer!!

Seattle Marketing Summit & The Latest Cultural Trends – Conclusion of our Valeria Piaggio Interview

QEQ brings you the exciting conclusion of our interview with Cultural Researcher and Innovator: Valeria Piaggio! We swap ideas and talk about the 'new consumer', as she lets us in on her marketing best practices!

Seattle Multicultural Marketing Summit 2015, Part 3: Interview with Valeria Piaggio

We continue our in-depth debate over the hot-button issues facing U.S. and Canadian marketers today! We speak with one of the presenters from the 2015 Seattle Multicultural Marketing Summit: Valeria Piaggio - VP and Head of PolyCultural Insights at The Futures Company. What she has to say will redefine multicultural marketing as we know it...

Seattle Multicultural Marketing Summit 2015 Part 2: Interview with Diego Osuna

Want to know more about this year's Seattle Multicultural Summit? Part 2 explores the themes and topics discussed, with an exclusive interview with the event's founder, Diego Osuna!

Diwali Traditions can ‘illuminate your path’ to Better Business

Think you know Diwali? Maybe not as well as you think... Here are some lesser-known Cultural Insights that Marketers Need to Know before they Plan their Diwali promotions...

Already thinking of Winter? Why Businesses should be on the lookout for Asian Winter travellers

Why businesses should learn more about the increasing number of Asian winter travellers....It's a bigger tourist segment than you think...

About Us

Alisa Choi Darcy

Quote EndQuote Cross Cultural Strategy Inc. (QEQ) specializes in helping small, medium and large organizations and their ad agencies build relevance with Canada’s Asian and South Asian communities.

Using an integrated approach, we work in partnership with brand strategists, marketing managers, ad agencies, and sales departments, so that they can create culturally-relevant brands and consumer experiences.

Tactics could include developing original TV, radio, print or out-of-home creative, transliteration of existing English creative, booking ethnic media, engaging consumers in social media, or using our multi-lingual team to generate leads or activate your event booth. We do what it takes to help corporations reach out to Canada’s visible minorities and make the sale.

Organizations that can build awareness, generate trial, trust, relevance and consumer loyalty among culturally-diverse ethnic market segments can also attract engaging culturally-diverse employees — multicultural employees who can open doors and put out the welcome mat.

To maintain or increase market share in their industry sector, leading organizations doing business in Canada have already adopted a mission, vision and values that incorporate sustainable diversity practices.

To learn more, contact Alisa Choi Darcy, President, or any QEQ team member.


By guiding organizations to adopt more inclusive marketing strategies,

we’re helping immigrants integrate more fully into Canadian society.