Quote EndQuote Cross Cultural Strategy Inc. (QEQ) specializes in helping small, medium and large organizations and their ad agencies build relevance with Canada’s Asian and South Asian communities.
Using an integrated approach, we work in partnership with brand strategists, marketing managers, ad agencies, and sales departments, so that together we can create culturally-relevant brand and consumer experiences.
Tactics could include developing creating digital and off-line campaigns, original in-language creative, transliteration of existing English creative, running traditional media campaigns, engaging consumers in social media, or using our multi-lingual team to generate leads or a brand activation at an event. We do what it takes to help corporations reach out to Canada’s visible minorities and make the sale.
Organizations that can build awareness, generate trial, trust, relevance and consumer loyalty among culturally-diverse ethnic market segments can also attract engaging culturally-diverse employees — multicultural employees who can open doors and put out the welcome mat.
To maintain or increase market share in their industry sector, leading organizations doing business in Canada have already adopted a mission, vision and values that incorporate sustainable diversity practices.
To learn more, contact Alisa Choi Darcy, President, or any QEQ team member.
By guiding organizations to adopt more inclusive marketing strategies,
we’re helping immigrants integrate more fully into Canadian society.