Quote EndQuote Cross-Cultural Strategy

Why I Started My Agency

Festival Season: A Handshake to South Asian Consumers

Many marketers might not be aware that the South Asian community has diversity within the diversity! Read our cultural tips before you start, so you don't make a cultural blunder...

The Emerging Trend of Educational Tourism: Why Canada Can’t Ignore the 270 Million Student Market

In 2016, there is a Trend in Travel that Canada hasn't quite picked up on. Yet, it could mean Big Bucks for Canada's Tourism and Education industries! Read the Full Article to find out What That Is and Why Canada should Pay Attention...

Corporations can help move Canadians from Cultural Tolerance to Cultural Acceptance

Are Canadians merely Tolerant of Others when they should be Accepting? An Angus Reid Poll points to some Cracks in our Cultural Attitudes. But can Canadian Businesses Change Negative Perceptions?

You Still Have Time… Some Diwali 2016 Events You Won’t Want to Miss!

If you want to know more about South Asian culture and the 1.5 Million people of South Asian descent in Canada, explore the Festival of Diwali! QEQ makes it easy to do some market research with these 2016 Diwali events in Metro Vancouver, Calgary and Toronto!

Why don’t Specialty Food Retailers Embrace the Whole Community?

As World Food Day approaches, we look at the movement towards sustainable, eco-friendly foods and why the Whole Foods trend is leaving ethnic consumers behind...

Canada Quotes: What can Canadian Businesses Do to Make the World More Peaceful?

After seeing Drake's billboard about Peace, we got to thinking: How could Canadians make the World a more Inclusive Place? So we asked some prominent Canadians One question in honour of the United Nation's International Day of Peace (Sept 21)...

What’s that Date? Harvest Festivals Wax and Wane with the Moon

Why do the Dates of Cultural Festivals vary Year to Year? Hint: It may have more to do with the Moon than a Certain Day on a Calendar...

Vancouver: Tourism Marketing and the Bad Case of ‘Stop-Over Syndrome’

Sorry, Vancity, in the overseas travel market you're often misunderstood. That's why you suffer from 'Stop Over Syndrome'. But QEQ has the prescription: Vancouver's Tourism Make-Over!

CASE STUDY: Engaging Winnipeg’s Aboriginal Communities

Case Study of Winnipeg's Aboriginal Communities - The Aboriginal Consumer and Some Facts that Might Surprise You...

About Us

Quote EndQuote Cross Cultural Strategy Inc. (QEQ) specializes in helping small, medium and large organizations and their ad agencies build relevance with Canada’s Asian and South Asian communities.

Using an integrated approach, we work in partnership with brand strategists, marketing managers, ad agencies, and sales departments, so that together we can create culturally-relevant brand and consumer experiences.

Tactics could include developing creating digital and off-line campaigns, original in-language creative, transliteration of existing English creative, running online and off-line media campaigns, engaging consumers in social media, or using our multi-lingual team to generate leads or a brand activation at an event. We do what it takes to help corporations reach out to Canada’s visible minorities and make the sale.

Organizations that can build awareness, generate trial, trust, relevance and consumer loyalty among culturally-diverse ethnic market segments can also attract engaging culturally-diverse employees — multicultural employees who can open doors and put out the welcome mat.

To maintain or increase market share in their industry sector, leading organizations doing business in Canada have already adopted a mission, vision and values that incorporate sustainable diversity practices.

To learn more, contact Alisa Choi Darcy, President, or any QEQ team member.


By guiding organizations to adopt more inclusive marketing strategies,

we’re helping immigrants integrate more fully into Canadian society.