Quote EndQuote Cross-Cultural Strategy

Seattle Multicultural Marketing Summit 2015: New Ideas for a Changing World

Posted on September 10, 2015 by Vanessa Vachet

 

Seattle Summit Presenters discuss the future of Multicultural Marketing

Seattle Summit Presenters discuss the future of Multicultural Marketing

 

This May, the Pacific Northwest finally saw multicultural marketing experts gathered in one place. Seattle was the chosen location for this ground breaking Summit in which marketers, advertising firms, industry leaders in multicultural research and strategy, as well as CEO’s and marketing innovators, like Diego Osuna, were there to debate the future of Multicultural Marketing.

Already thinking of Winter? Why Businesses should be on the lookout for Asian Winter travellers

Posted on August 18, 2015 by Vanessa Vachet

 

The number of Asian Winter Travellers are increasing, especially in BC!

The number of Asian Winter Travellers are increasing, especially in BC!

 

We in BC are lucky. In summer, we see a record number of tourists and travellers. In winter, we see an equally fruitful tourist season. In fact, as the summer days draw to a close, most marketers are already promoting or preparing for their winter season.

Benefits of Sponsoring an Award Event: It Buys more than it Costs

Posted on August 11, 2015 by Vanessa Vachet
Make your Business Stand Out by Sponsoring Awards!

Make your Business Stand Out by Sponsoring Awards!

 

Acknowledging someone’s contribution to society is always important. It honours the achievements of passionate and hard-working individuals and gives inspiration to those who would follow their example. It is even more important to celebrate the achievements of visible minorities and immigrants, whose victories are not so easily won.

Seaweed Soup for Birthdays: Celebrating Korean Style

Posted on June 16, 2015 by QEQ Intern

 

1st Birthdays are Huge Celebrations in Korea

1st Birthdays are Huge Celebrations in Korea

 

Have you heard of unusual birthday dishes from other countries? They’re not all cakes and pastries, or the things Canadians typically associate with birthdays. Different cultures have different traditional foods. Chinese people celebrate their birthdays by eating noodles, and in Korea, people eat seaweed soup.

Door Prizes in Korea: Even small things can vary from Culture to Culture

Posted on June 10, 2015 by QEQ Intern

 

Be Aware: Door Prizes Can Vary from Culture to Culture

Be Aware: Door Prizes Can Vary from Culture to Culture

 

By our Korean Intern, Hana.

I’d like to talk about something different this time. Door prize gifts. It seems like such a tiny thing, but, even this little gift can vary from culture to culture.

Do You Have the Guts to be ‘Culture Brave’?

Posted on May 26, 2015 by Alisa
Embrace Cultural Differences. Don't be blind to them!

Embrace Cultural Differences. Don’t be blind to them!

 

If you really want to connect with today’s Millennials or Generation Z, forget being culturally relevant.

In Chinese-targeted media, using Chinese text and showing Chinese faces, is so last year. Too obvious!

Is Traditional Media Losing its importance with Multicultural Communities?

Posted on May 15, 2015 by Alisa

 

Canadian Multiculturalism Requires More Diverse Media

Canadian Multiculturalism Requires More Diverse Media

 

I’ve just returned from my first vacation since starting QEQ just over 8 years ago and what did I learn? There were big changes in the multicultural media world that may make media planners and buyers jobs much easier.

ROGERS cuts Jobs at OMNI while Multicultural Viewers wonder where their news will be sourced

Posted on May 11, 2015 by Vanessa Vachet

 

Rogers Media Inc. slashes programming at OMNI TV

Rogers Media Inc. slashes programming at OMNI TV

 

Who would have thought it would come to this? Multicultural viewers are shocked by last Thursday’s announcement that OMNI TV, the multicultural wing of Rogers Media Inc., which currently broadcasts news in Punjabi, Mandarin, Cantonese and Italian, as well as other cultural programming, has cut 110 jobs and has dramatically revamped its multicultural lineup, axing one City TV local morning show and a pair of arts shows about South Asian culture.

Cultural Differences Between Korea and Canada – Parting Words from Younghun, our Korean Intern

Posted on May 6, 2015 by QEQ Intern

 

Younghun's Farewell Lunch with QEQ's Tina Sun and Vanessa Vachet

Younghun’s Farewell Lunch with QEQ’s Tina Sun and Vanessa Vachet

Younghun is our Korean Intern.

Here’s his take on the cultural differences he’s observed during his time at QEQ

 

When I came to Vancouver for the first time, it was actually kind of a challenge.

Richmond Multicultural Community Services: The 2015 Diversity Conference

Posted on April 23, 2015 by QEQ Intern

 

Images from the 2015 Richmond Diversity Conference

Images from the 2015 Richmond Diversity Conference

 

My name is Younghun and I am an intern at QEQ. 

I went to the Diversity Dialogue Conference, which was held in Richmond on April 9th, 2015.

Naturally, I have an interest in cultural diversity, since I am currently living in Vancouver.