Quote EndQuote Cross-Cultural Strategy

Racist Ads: The Danger of Stereotypes

Posted on March 19, 2015 by Vanessa Vachet

 

Advertising that Crosses Lines: Racist Ads Can do Major Damage

Advertising that Crosses Lines: Racist Ads Can do Major Damage

 

Whether we mean to or not, we all categorise the world and reduce entire personalities to convenient, easy-to-use labels. It’s called stereotyping and it typically involves attributing the same characteristics to all members of a group, regardless of individual differences. 

Racial Discrimination: Canada’s Dirty Little Secret

Posted on March 16, 2015 by Vanessa Vachet
Racial Discrimination exists in Canada in Subtle Forms

Racial Discrimination exists in Canada in Subtle Forms

 

As we approach March 21st, which is the International Day for the Elimination of Racial Discrimination, my mind brings to thought all the ways that racism still exists in today’s society.

Confusion in Commercials: When advertisers don’t do their Cultural Homework

Posted on March 9, 2015 by Vanessa Vachet

 

75% of North-Americans find Commercials Confusing

75% of North-Americans find Commercials Confusing

 

These days, companies seem to be obsessed with reaching target audiences in a one-size-fits-all approach. In a misguided attempt to reach multicultural markets, they plug in a minority actor or a mixed-race character into a commercial, hoping that viewers will relate to these fabricated multicultural families.

Culture and Diversity: Does it matter when it comes to Marketing?

Posted on March 2, 2015 by Vanessa Vachet

 

 

Does Culture Matter when it comes to Consumers?

Does Culture Matter when it comes to Consumers?

 

What is culture? This is a weighty philosophical question. With increased connectivity through the use of technology, global migrations, people intermarrying or marrying outside their cultures, some say that the meaning of culture is changing fast or even that there is no such things as separate cultures.

Japanese umbrella culture

Posted on February 23, 2015 by QEQ Intern
An umbrella on a road.

An cheap umbrella is thrown away on the road.

Are Japanese umbrellas disposable? If you visit Japan on a rainy day, you might think so. According to this articlethere are some interesting differences about umbrella culture between Japan and North America.

It’s the Year of the Wooden or ‘Green’ Sheep. What does that mean for Your Sign? Read Your 2015 Chinese Horoscope! The last in our Series: Sign of the Pig…

Posted on February 19, 2015 by Vanessa Vachet

Happy Chinese New Year! Gong Xi Fa Cai!

We’ve finally reached the end of our Horoscope Series. We hope you enjoyed reading your 2015 Forecasts!

We would love to hear if these predictions come true.Visit our QEQ Facebook page and let us know by leaving a comment on our Timeline.

It’s the Year of the Wooden or ‘Green’ Sheep. What does that mean for Your Sign? Read Your 2015 Chinese Horoscope! Sign of the Dog…

Posted on February 18, 2015 by Vanessa Vachet

 

As of Feb 19th, the Year will change from the Year of the Horse to the Year of the Wood or ‘Green’ Sheep/ Goat.

We will be Highlighting all 12 Chinese Zodiac Signs over the coming weeks. Stay tuned to our Blog Page to find out what 2015 has in store for You!

It’s the Year of the Wooden or ‘Green’ Sheep. What does that mean for Your Sign? Read Your 2015 Chinese Horoscope! Sign of the Rooster…

Posted on February 17, 2015 by Vanessa Vachet

 

As of Feb 19th, the Year will change from the Year of the Horse to the Year of the Wood or ‘Green’ Sheep/ Goat.

 We will be Highlighting all 12 Chinese Zodiac Signs over the coming weeks. Stay tuned to our Blog Page to find out what 2015 has in store for You!

It’s the Year of the Wooden or ‘Green’ Sheep. What does that mean for Your Sign? Read Your 2015 Chinese Horoscope! Sign of the Monkey…

Posted on February 16, 2015 by Vanessa Vachet

As of Feb 19th, the Year will change from the Year of the Horse to the Year of the Wood or ‘Green’ Sheep/ Goat.

We will be Highlighting all 12 Chinese Zodiac Signs over the coming weeks. Stay tuned to our Blog Page to find out what 2015 has in store for You!

It’s the Year of the Wooden or ‘Green’ Sheep. It’s Your Turn You Lucky Sheep or Goats: Read Your 2015 Chinese Horoscope!

Posted on February 15, 2015 by Vanessa Vachet

As of Feb 19th, the Year will change from the Year of the Horse to the Year of the Wood or ‘Green’ Sheep/ Goat.

We will be Highlighting all 12 Chinese Zodiac Signs over the coming weeks. Stay tuned to our Blog Page to find out what 2015 has in store for You!