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Category : Case studies

CASE STUDY: Engaging Winnipeg’s Aboriginal Communities

Posted on June 15, 2016 by Vanessa Vachet

 

June 2016: Canada celebrates Aboriginal History Month

For June: Some surprising facts about the Aboriginal Market in Canada…

 

June is National Aboriginal Heritage Month, and one to be celebrated, especially this year. With the recent acknowledgement and apologies of historic wrongdoings, the Aboriginal market is poised to make some transformative shifts.

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Honouring World TV Day (Nov 21) with the Do’s and Don’ts of Multicultural Commercials

Posted on November 20, 2015 by Vanessa Vachet

 

Want to know what makes a Multicultural Commercial Successful? Read Our Blog!

Want to know what makes a Multicultural Commercial Successful? Read our Blog!

 

When a company, or brand, is looking to sink some serious cash into a 30-sec. or 60-sec TV commercial, it better generate a buzz or make the cash registers ring.

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Three of Our Favourite Diwali Commercials

Posted on November 10, 2015 by Vanessa Vachet
Watch the 3 Most Popular Diwali Commercials from 2014 and 2015

Watch the 3 Most Popular Diwali Commercials from 2014 and 2015

 

Diwali is one of the most important holidays in the South Asian community, and this year, it falls on November 11th. Which means, that you should already be seeing some pre-Diwali advertisements, as Canadian brands begin to recognise the buying power of South Asian communities.

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Racist Ads: The Danger of Stereotypes

Posted on March 19, 2015 by Vanessa Vachet

 

Advertising that Crosses Lines: Racist Ads Can do Major Damage

Advertising that Crosses Lines: Racist Ads Can do Major Damage

 

Whether we mean to or not, we all categorise the world and reduce entire personalities to convenient, easy-to-use labels. It’s called stereotyping and it typically involves attributing the same characteristics to all members of a group, regardless of individual differences. 

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Case Study: TARGET CANADA- How they Missed the Mark when it comes to Canadian Consumers

Posted on January 26, 2015 by Vanessa Vachet

 

Background:

Target - Missing the Mark when it comes to Canadian Consumers

Target – Missing the Mark when it comes to Canadian Consumers

When news hit the business world that Target had bought out Zellers in 2011 and was going to be expanding into Canada, there was a sense of excitement and anticipation.

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Multicultural Marketing and the Changing Face of the Canadian Consumer: New Times call for New Strategies!

Posted on January 19, 2015 by Vanessa Vachet

The business world is changing. One-size fits all marketing strategies are a thing of the past. The fact is, our society is comprised of many different ethnicities and cultures, backgrounds and beliefs, and if you hope to link into these markets, you have to understand your audience and what matters to them.…

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McDonald’s Mainstream Marketing Decisions Guided by Multicultural Insights

Posted on November 26, 2013 by Alisa

 

Earlier this month, I had the privilege of attending the annual ANA Multicultural Marketing and DiversityI'm lovin' it Conference In Los Angeles. Traditionally held in Miami, this year’s conference hosted over 800 delegates from around the U.S., an increase of approx. 25%.

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America is Dead!

Posted on August 10, 2013 by Tina

How is it possible that the positive descriptive Chinese words “extremely beautiful” be translated into the negative and hurtful “America is dead” in English?

There are many translation tools and services available: some are free, some are very costly. Free ones may give you very wrong results, so based on the purpose, careful consideration is required when choosing a translation tool and service. …

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LINE me!

Posted on August 2, 2013 by QEQ Intern

Since I came to Vancouver to study English, I’ve been finding many differences between Canada and Japan such as the many cultures, food, people and customs. Differences in using social media is one of them. In Japan, we call social media Social Network Services (SNS).…

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International Day to Eliminate Discrimination

Posted on March 22, 2013 by QEQ Intern

Today is the International Day for the Elimination of Racial Discrimination, launched by the UN  on March 21st, 1979. On that occasion, the General Assembly decided that a week of solidarity with those struggling with racism and racial discrimination, would begin on 21 March, and be organized annually around the world.…

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