Quote EndQuote Cross-Cultural Strategy

Category : Case studies

AMSSA Diversity Health Fair Helps Immigrants Manage Chronic Health Conditions

Posted on March 10, 2013 by Alisa

All attendees received a free Diversity Health Fair tote bag, full of product samples and health and wellness giveaways

As Vice-President of the AMSSA board, I was honored to emcee the opening ceremonies of the 9th Annual Diversity Health Fair this morning.…

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How to Influence Ethnic Consumers

Posted on January 30, 2013 by Admin

Two Ways to Make a Positive First Impression with Immigrant Consumers

How do ethnic consumers, especially newer immigrants from around the world, know what Canadian brands to trust? If your brand is not a globally recognized brand, chances are you’re not on their radar — yet.…

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Multicultural Marketing through Cultural Festivals

Posted on November 12, 2012 by Alisa

According to the 2011 census, the South Asian population in Canada is growing significantly past the Chinese population, currently making South Asians the largest visible minority group.  Now, representing 25% of all visible minorities in Canada, Statistics Canada projects that the South Asian population could more than double from roughly 1.3 million in 2006 to between 3.2 million and 4.1 million by 2031.…

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Bobby Lenarduzzi honors CDA winners

Posted on April 26, 2012 by Admin

Congratulations to all the winners of the 17th Annual Cultural Diversity Awards, presented by DIVERSEcity Community Resources Society. Keynote speaker,  Bobby Lenarduzzi, current President of the Vancouver Whitecaps, praised the nominees of the 2012 CDA awards for creating a culturally-inclusive work environment where all employees can succeed.…

Multicultural Marketing Case Study: City of Vancouver

Posted on September 4, 2011 by Admin

SITUATION: Promote Home Energy-Efficiency Grant Program to visible minority homeowners

  • Encourage Vancouver homeowners to participate in home energy-efficiency grant and rebate programs offered by the provincial and federal governments
  • 42% of population belong to a visible minority group
  • Government agencies need to find ways to overcome cultural and communication barriers so that the offer is available and accessible to all constituents



  • Some Asian and South Asian immigrants may have the perception that the grant offer is either incredulous or too much hassle. 

Welcome to Quote EndQuote Cross-Cultural Strategy!

Posted on April 4, 2011 by Admin

I must say this is a rather inauspicious day to launch QEQ’s blog. It’s the 4th day of the 4th month and the year 2011 equals 4! (2+0+1+1 equals 4).

In Chinese culture, the number 4 is considered unlucky. Why?…