Quote EndQuote Cross-Cultural Strategy

Category : Cross-Cultural Strategy

Three of Our Favourite Diwali Commercials

Posted on November 10, 2015 by Vanessa Vachet
Watch the 3 Most Popular Diwali Commercials from 2014 and 2015

Watch the 3 Most Popular Diwali Commercials from 2014 and 2015

 

Diwali is one of the most important holidays in the South Asian community, and this year, it falls on November 11th. Which means, that you should already be seeing some pre-Diwali advertisements, as Canadian brands begin to recognise the buying power of South Asian communities.

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Seattle Marketing Summit & The Latest Cultural Trends – Conclusion of our Valeria Piaggio Interview

Posted on October 9, 2015 by Vanessa Vachet

 

Seattle Multicultural Marketing Summit: Conclusion of our 2-Part Interview with Valeria Piaggio!

Seattle Multicultural Marketing Summit: Conclusion of our 2-Part Interview with Valeria Piaggio!

 

At QEQ, we keep up to date on any new trends, and research, especially when it comes to multicultural consumers. That’s why we love to have our contributors weigh in on the latest marketing debates.

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Seattle Multicultural Marketing Summit 2015, Part 3: Interview with Valeria Piaggio

Posted on September 30, 2015 by Vanessa Vachet

 

Seattle's Multicultural Marketing Summit: Part 1 of our Interview with Valeria Piaggio!

Seattle’s Multicultural Marketing Summit: Part 1 of our Interview with Valeria Piaggio!

 

It’s Part 3 of our extended series on the Seattle Multicultural Marketing Summit . We have an exciting interview with one of the summit’s key presenters: Valeria Piaggio, Vice President and Head of PolyCultural Insights at the U.S -based research and consulting firm, The Futures Company.

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Seattle Multicultural Marketing Summit 2015 Part 2: Interview with Diego Osuna

Posted on September 25, 2015 by Vanessa Vachet

 

Seattle's Multicultural Marketing Summit: Part 2!

Seattle’s Multicultural Marketing Summit: Part 2!

 

In Part 1 of this series, we profiled The Multicultural Marketing Summit, which took place in Seattle, Washington earlier this year. QEQ’s Alisa Choi Darcy was there to join the debate. The topic for this year’s Summit?  

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Already thinking of Winter? Why Businesses should be on the lookout for Asian Winter travellers

Posted on August 18, 2015 by Vanessa Vachet

 

The number of Asian Winter Travellers are increasing, especially in BC!

The number of Asian Winter Travellers are increasing, especially in BC!

 

We in BC are lucky. In summer, we see a record number of tourists and travellers. In winter, we see an equally fruitful tourist season. In fact, as the summer days draw to a close, most marketers are already promoting or preparing for their winter season.

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Confusion in Commercials: When advertisers don’t do their Cultural Homework

Posted on March 9, 2015 by Vanessa Vachet

 

75% of North-Americans find Commercials Confusing

75% of North-Americans find Commercials Confusing

 

These days, companies seem to be obsessed with reaching target audiences in a one-size-fits-all approach. In a misguided attempt to reach multicultural markets, they plug in a minority actor or a mixed-race character into a commercial, hoping that viewers will relate to these fabricated multicultural families.

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Culture and Diversity: Does it matter when it comes to Marketing?

Posted on March 2, 2015 by Vanessa Vachet

 

 

Does Culture Matter when it comes to Consumers?

Does Culture Matter when it comes to Consumers?

 

What is culture? This is a weighty philosophical question. With increased connectivity through the use of technology, global migrations, people intermarrying or marrying outside their cultures, some say that the meaning of culture is changing fast or even that there is no such things as separate cultures.

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2015 Ushers in the Year of the Sheep – What’s your Chinese New Year Marketing Strategy? Cultural Insights can boost Sales and Here’s Why…

Posted on February 2, 2015 by Vanessa Vachet

 

On Feb 19th the Year of the Wood Sheep or Ram Begins!

On Feb 19th the Year of the Wood Sheep or Ram Begins!

Chinese New Year approaches and, on Feb 19th, the Chinese zodiac switches from the Year of the Horse to the Year of the Sheep. What will that mean for your business?

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Multicultural Marketing and the Changing Face of the Canadian Consumer: New Times call for New Strategies!

Posted on January 19, 2015 by Vanessa Vachet

The business world is changing. One-size fits all marketing strategies are a thing of the past. The fact is, our society is comprised of many different ethnicities and cultures, backgrounds and beliefs, and if you hope to link into these markets, you have to understand your audience and what matters to them.…

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Cultural Snapshot – Halloween 2014

Posted on October 31, 2014 by Alisa
Halloween Trick-or-Treaters  (image by Steven Depolo via Flickr)

Halloween Trick-or-Treaters (image by Steven Depolo via Flickr)

Halloween Celebrations

 

In Canada, when it comes to cultural events and celebrations, there are few observances that all Canadians can get behind. One is New Year’s Eve –which most Canadians celebrate because they follow the Gregorian calendar for personal, if not for practical, reasons.…

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