Quote EndQuote Cross-Cultural Strategy

Category : Cultural insights

Festival Season: A Handshake to South Asian Consumers

Posted on March 8, 2017 by Vanessa Vachet
QEQ team members learning Muslim 101 at a local mosque

QEQ team members learning Muslim 101 at a local mosque

The dreary end of Winter is often a hard time to convince people to get out, put on their snow boots and trudge to their local businesses. But, good news! Spring is around the corner.…

Comments Off on Festival Season: A Handshake to South Asian Consumers Read More

The Emerging Trend of Educational Tourism: Why Canada Can’t Ignore the 270 Million Student Market

Posted on November 17, 2016 by Vanessa Vachet

 

Chinese and Japanese International Students, like those who attended the University of the Fraser Valley Summer Programs, are studying abroad in ever increasing numbers!

Chinese and Japanese International Students, like those who attended the University of the Fraser Valley Summer Programs, are studying abroad in ever increasing numbers!

 

If you’ve ever walked in Gastown on a summer’s day, or visited Stanley Park, you would not be surprised to see large swaths of Asian tourists descending from buses, or busily snapping pictures to show to their families back home.

Comments Off on The Emerging Trend of Educational Tourism: Why Canada Can’t Ignore the 270 Million Student Market Read More

Corporations can help move Canadians from Cultural Tolerance to Cultural Acceptance

Posted on November 9, 2016 by Vanessa Vachet

 

MOSAIC BC- 2016 Cultural Festival, Dr. Mohamad Ismael Ali, a Syrian Refugee, gave thanks to Canada for giving him the chance to Succeed!

Though some Canadians might Disagree, Acceptance of Newcomers will Strengthen our Communities- At MOSAIC BC’s 2016 Cultural Festival, Dr. Mohamad Ismael Ali, a Syrian Refugee, says he Looks Forward to Helping others in his Community!

 

We have to ask ourselves: As Canadians, are we merely tolerant of other cultures, when we should be accepting?

Comments Off on Corporations can help move Canadians from Cultural Tolerance to Cultural Acceptance Read More

You Still Have Time… Some Diwali 2016 Events You Won’t Want to Miss!

Posted on October 19, 2016 by Vanessa Vachet
MOSAIC BC was in the Diwali Spirit last Friday with their Cultural Festival and Diwali-Themed Activities such as a Rangoli Station!

MOSAIC BC was in the Diwali Spirit last Friday with their Cultural Festival and Diwali-Themed Activities such as a Rangoli Station!

 

You might have noticed the preparations as Canadians already begin to celebrate Diwali, which this year falls on Oct 29th.

Comments Off on You Still Have Time… Some Diwali 2016 Events You Won’t Want to Miss! Read More

Why don’t Specialty Food Retailers Embrace the Whole Community?

Posted on October 15, 2016 by Vanessa Vachet

 

Why are Ethnic Consumers not included in the Green Foods Movement?

Why are Ethnic Consumers not included in the Green Foods Movement?

 

October 16th marks the United Nation’s World Food Day and the theme for this year is “Climate is changing. Food and agriculture must too.”

 

The biggest issue in a changing climate?

Comments Off on Why don’t Specialty Food Retailers Embrace the Whole Community? Read More

Canada Quotes: What can Canadian Businesses Do to Make the World More Peaceful?

Posted on September 21, 2016 by Vanessa Vachet

 

Drake Captured Canada's Peaceful Ways in a Catchy Billboard. But we ask: could Canadians do More for World Peace?

Drake Captured Canada’s Peaceful Ways in a Catchy Billboard. But we ask: could Canadians do More for World Peace?

 

When Canada’s top hip hop/rap artist Drake took it upon himself to draft a billboard in the USA proclaiming Canada’s peaceful ways and asking Americans to follow our lead, it wasn’t boastful.

Comments Off on Canada Quotes: What can Canadian Businesses Do to Make the World More Peaceful? Read More

What’s that Date? Harvest Festivals Wax and Wane with the Moon

Posted on September 15, 2016 by Vanessa Vachet
Many Cultural Celebrations are determined by the Cycles of the Moon

Many Cultural Celebrations are determined by the Cycles of the Moon

 

The Chinese Mid-Autumn Moon Festival is here! Does your business have a special celebration or marketing campaign in place? Or did you miss the date? Last year, the Mid-Autumn Moon Festival landed on Sept 27th.

Comments Off on What’s that Date? Harvest Festivals Wax and Wane with the Moon Read More

Vancouver: Tourism Marketing and the Bad Case of ‘Stop-Over Syndrome’

Posted on August 8, 2016 by Vanessa Vachet

 

Vancouver Tourism and Stop-Over Syndrome

Vancouver Suffers from ‘Stop-Over’ Syndrome

 

Yes, we know you have majestic mountains to the north, whales, seals and porpoises frolicking in the surrounding waterways, and the best dim sum and sushi in Canada. You have 2.4 million friendly, multicultural residents who like to brag that they can snowboard, golf and kayak on the same day.

Comments Off on Vancouver: Tourism Marketing and the Bad Case of ‘Stop-Over Syndrome’ Read More

CASE STUDY: Engaging Winnipeg’s Aboriginal Communities

Posted on June 15, 2016 by Vanessa Vachet

 

June 2016: Canada celebrates Aboriginal History Month

For June: Some surprising facts about the Aboriginal Market in Canada…

 

June is National Aboriginal Heritage Month, and one to be celebrated, especially this year. With the recent acknowledgement and apologies of historic wrongdoings, the Aboriginal market is poised to make some transformative shifts.

Comments Off on CASE STUDY: Engaging Winnipeg’s Aboriginal Communities Read More

Ethnic Marketing Spotlight: Team QEQ Preps for Vaisakhi Parade Activations

Posted on April 13, 2016 by Vanessa Vachet

 

 Colourful Vaisakhi Parade in Surrey, BC #Vaisakhi #VaisakhiParade #VaisakhiEvents

Crowds Flock to a Vaisakhi Parade (Surrey, BC) Photo credit: Quote EndQuote Cross-Cultural Strategy

 

Vaisakhi, (also spelled Baisakhi), is here! It’s April 13th already! And for Canada’s 455,000 Sikhs, today marks one of the most important cultural and religious festivals in their calendar and the official start of their New Year!

Comments Off on Ethnic Marketing Spotlight: Team QEQ Preps for Vaisakhi Parade Activations Read More