Quote EndQuote Cross-Cultural Strategy

Category : Facts and Figures

Festival Season: A Handshake to South Asian Consumers

Posted on March 8, 2017 by Vanessa Vachet
QEQ team members learning Muslim 101 at a local mosque

QEQ team members learning Muslim 101 at a local mosque

The dreary end of Winter is often a hard time to convince people to get out, put on their snow boots and trudge to their local businesses. But, good news! Spring is around the corner.…

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The New Era of Holiday Shopping: It’s Online and it’s a Diverse Crowd!

Posted on December 6, 2016 by Vanessa Vachet
Holiday Shopping is Going Digital: Experts Estimate a 25% Increase in Online Purchases in 2016!

Holiday Shopping is Going Digital: Experts Estimate a 25% Increase in Online Purchases in 2016!

Are you on Amazon right now? Or eBay? Chances are, that even while you’re reading this article, you’re also surfing online for last-minute holiday deals. In fact, the digital shopping experience has become so ingrained in our collective psyche, that even after the exhaustion of Black Friday line-ups and the overload of Cyber Monday promotions, you’re still probably looking for something online.

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The Emerging Trend of Educational Tourism: Why Canada Can’t Ignore the 270 Million Student Market

Posted on November 17, 2016 by Vanessa Vachet

 

Chinese and Japanese International Students, like those who attended the University of the Fraser Valley Summer Programs, are studying abroad in ever increasing numbers!

Chinese and Japanese International Students, like those who attended the University of the Fraser Valley Summer Programs, are studying abroad in ever increasing numbers!

 

If you’ve ever walked in Gastown on a summer’s day, or visited Stanley Park, you would not be surprised to see large swaths of Asian tourists descending from buses, or busily snapping pictures to show to their families back home.

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Why don’t Specialty Food Retailers Embrace the Whole Community?

Posted on October 15, 2016 by Vanessa Vachet

 

Why are Ethnic Consumers not included in the Green Foods Movement?

Why are Ethnic Consumers not included in the Green Foods Movement?

 

October 16th marks the United Nation’s World Food Day and the theme for this year is “Climate is changing. Food and agriculture must too.”

 

The biggest issue in a changing climate?

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CASE STUDY: Engaging Winnipeg’s Aboriginal Communities

Posted on June 15, 2016 by Vanessa Vachet

 

June 2016: Canada celebrates Aboriginal History Month

For June: Some surprising facts about the Aboriginal Market in Canada…

 

June is National Aboriginal Heritage Month, and one to be celebrated, especially this year. With the recent acknowledgement and apologies of historic wrongdoings, the Aboriginal market is poised to make some transformative shifts.

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How the Tourism Industry can help Syrian Refugees

Posted on February 12, 2016 by Vanessa Vachet

 

BC's Tourism Industry: Help Welcome Syrian Refugees!

BC’s Tourism Industry: Help Welcome Syrian Refugees!

 

When it comes to the conflict in Syria, you’ve probably heard some of the staggering and sobering numbers. Since the Syrian civil war began, 320,000 people have been killed, including nearly 12,000 children.

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1.2 Million Reasons to Have a Chinese New Year Marketing Strategy Sooner rather than Later

Posted on October 15, 2015 by Vanessa Vachet

 

What's Your Chinese New Year Marketing Strategy?

What’s Your Chinese New Year Marketing Strategy?

 

Chinese New Year, also known as the Lunar New Year, is the largest celebration in China. In 2016, it falls on February 8th. For retailers, grocers, and of course the travel industry, it often means a sudden boom of purchases, as Chinese families reunite and gather together to celebrate their most important holiday.

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Already thinking of Winter? Why Businesses should be on the lookout for Asian Winter travellers

Posted on August 18, 2015 by Vanessa Vachet

 

The number of Asian Winter Travellers are increasing, especially in BC!

The number of Asian Winter Travellers are increasing, especially in BC!

 

We in BC are lucky. In summer, we see a record number of tourists and travellers. In winter, we see an equally fruitful tourist season. In fact, as the summer days draw to a close, most marketers are already promoting or preparing for their winter season.

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Racial Discrimination: Canada’s Dirty Little Secret

Posted on March 16, 2015 by Vanessa Vachet
Racial Discrimination exists in Canada in Subtle Forms

Racial Discrimination exists in Canada in Subtle Forms

 

As we approach March 21st, which is the International Day for the Elimination of Racial Discrimination, my mind brings to thought all the ways that racism still exists in today’s society.

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Cultural Snapshot – Halloween 2014

Posted on October 31, 2014 by Alisa
Halloween Trick-or-Treaters  (image by Steven Depolo via Flickr)

Halloween Trick-or-Treaters (image by Steven Depolo via Flickr)

Halloween Celebrations

 

In Canada, when it comes to cultural events and celebrations, there are few observances that all Canadians can get behind. One is New Year’s Eve –which most Canadians celebrate because they follow the Gregorian calendar for personal, if not for practical, reasons.…

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