Quote EndQuote Cross-Cultural Strategy

Category : Marketing know-how

Why don’t Specialty Food Retailers Embrace the Whole Community?

Posted on October 15, 2016 by Vanessa Vachet

 

Why are Ethnic Consumers not included in the Green Foods Movement?

Why are Ethnic Consumers not included in the Green Foods Movement?

 

October 16th marks the United Nation’s World Food Day and the theme for this year is “Climate is changing. Food and agriculture must too.”

 

The biggest issue in a changing climate?

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Vancouver: Tourism Marketing and the Bad Case of ‘Stop-Over Syndrome’

Posted on August 8, 2016 by Vanessa Vachet

 

Vancouver Tourism and Stop-Over Syndrome

Vancouver Suffers from ‘Stop-Over’ Syndrome

 

Yes, we know you have majestic mountains to the north, whales, seals and porpoises frolicking in the surrounding waterways, and the best dim sum and sushi in Canada. You have 2.4 million friendly, multicultural residents who like to brag that they can snowboard, golf and kayak on the same day.

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Ethnic Marketing Spotlight: Team QEQ Preps for Vaisakhi Parade Activations

Posted on April 13, 2016 by Vanessa Vachet

 

 Colourful Vaisakhi Parade in Surrey, BC #Vaisakhi #VaisakhiParade #VaisakhiEvents

Crowds Flock to a Vaisakhi Parade (Surrey, BC) Photo credit: Quote EndQuote Cross-Cultural Strategy

 

Vaisakhi, (also spelled Baisakhi), is here! It’s April 13th already! And for Canada’s 455,000 Sikhs, today marks one of the most important cultural and religious festivals in their calendar and the official start of their New Year!

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Honouring World TV Day (Nov 21) with the Do’s and Don’ts of Multicultural Commercials

Posted on November 20, 2015 by Vanessa Vachet

 

Want to know what makes a Multicultural Commercial Successful? Read Our Blog!

Want to know what makes a Multicultural Commercial Successful? Read our Blog!

 

When a company, or brand, is looking to sink some serious cash into a 30-sec. or 60-sec TV commercial, it better generate a buzz or make the cash registers ring.

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Three of Our Favourite Diwali Commercials

Posted on November 10, 2015 by Vanessa Vachet
Watch the 3 Most Popular Diwali Commercials from 2014 and 2015

Watch the 3 Most Popular Diwali Commercials from 2014 and 2015

 

Diwali is one of the most important holidays in the South Asian community, and this year, it falls on November 11th. Which means, that you should already be seeing some pre-Diwali advertisements, as Canadian brands begin to recognise the buying power of South Asian communities.

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1.2 Million Reasons to Have a Chinese New Year Marketing Strategy Sooner rather than Later

Posted on October 15, 2015 by Vanessa Vachet

 

What's Your Chinese New Year Marketing Strategy?

What’s Your Chinese New Year Marketing Strategy?

 

Chinese New Year, also known as the Lunar New Year, is the largest celebration in China. In 2016, it falls on February 8th. For retailers, grocers, and of course the travel industry, it often means a sudden boom of purchases, as Chinese families reunite and gather together to celebrate their most important holiday.

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Seattle Multicultural Marketing Summit 2015, Part 3: Interview with Valeria Piaggio

Posted on September 30, 2015 by Vanessa Vachet

 

Seattle's Multicultural Marketing Summit: Part 1 of our Interview with Valeria Piaggio!

Seattle’s Multicultural Marketing Summit: Part 1 of our Interview with Valeria Piaggio!

 

It’s Part 3 of our extended series on the Seattle Multicultural Marketing Summit . We have an exciting interview with one of the summit’s key presenters: Valeria Piaggio, Vice President and Head of PolyCultural Insights at the U.S -based research and consulting firm, The Futures Company.

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Seattle Multicultural Marketing Summit 2015 Part 2: Interview with Diego Osuna

Posted on September 25, 2015 by Vanessa Vachet

 

Seattle's Multicultural Marketing Summit: Part 2!

Seattle’s Multicultural Marketing Summit: Part 2!

 

In Part 1 of this series, we profiled The Multicultural Marketing Summit, which took place in Seattle, Washington earlier this year. QEQ’s Alisa Choi Darcy was there to join the debate. The topic for this year’s Summit?  

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Seattle Multicultural Marketing Summit 2015: New Ideas for a Changing World

Posted on September 10, 2015 by Vanessa Vachet

 

Seattle Summit Presenters discuss the future of Multicultural Marketing

Seattle Summit Presenters discuss the future of Multicultural Marketing

 

This May, the Pacific Northwest finally saw multicultural marketing experts gathered in one place. Seattle was the chosen location for this ground breaking Summit in which marketers, advertising firms, industry leaders in multicultural research and strategy, as well as CEO’s and marketing innovators, like Diego Osuna, were there to debate the future of Multicultural Marketing.

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Already thinking of Winter? Why Businesses should be on the lookout for Asian Winter travellers

Posted on August 18, 2015 by Vanessa Vachet

 

The number of Asian Winter Travellers are increasing, especially in BC!

The number of Asian Winter Travellers are increasing, especially in BC!

 

We in BC are lucky. In summer, we see a record number of tourists and travellers. In winter, we see an equally fruitful tourist season. In fact, as the summer days draw to a close, most marketers are already promoting or preparing for their winter season.

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