Quote EndQuote Cross-Cultural Strategy

Category : Marketing know-how

Benefits of Sponsoring an Award Event: It Buys more than it Costs

Posted on August 11, 2015 by Vanessa Vachet
Make your Business Stand Out by Sponsoring Awards!

Make your Business Stand Out by Sponsoring Awards!

 

Acknowledging someone’s contribution to society is always important. It honours the achievements of passionate and hard-working individuals and gives inspiration to those who would follow their example. It is even more important to celebrate the achievements of visible minorities and immigrants, whose victories are not so easily won.

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Do You Have the Guts to be ‘Culture Brave’?

Posted on May 26, 2015 by Alisa
Embrace Cultural Differences. Don't be blind to them!

Embrace Cultural Differences. Don’t be blind to them!

 

If you really want to connect with today’s Millennials or Generation Z, forget being culturally relevant.

In Chinese-targeted media, using Chinese text and showing Chinese faces, is so last year. Too obvious!

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Culture and Diversity: Does it matter when it comes to Marketing?

Posted on March 2, 2015 by Vanessa Vachet

 

 

Does Culture Matter when it comes to Consumers?

Does Culture Matter when it comes to Consumers?

 

What is culture? This is a weighty philosophical question. With increased connectivity through the use of technology, global migrations, people intermarrying or marrying outside their cultures, some say that the meaning of culture is changing fast or even that there is no such things as separate cultures.

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‘Tap’ the ‘App’ Generation: New Ways to use Chinese New Year in Your Social Media Marketing

Posted on February 9, 2015 by Vanessa Vachet

 

People are using new way to celebrate Chinese New Year, including sharing photos on Social Media

People are using new way to celebrate Chinese New Year, including sharing photos on Social Media

You’ve read the First Installment in our Chinese New Year Marketing Series… 

So now you know what Chinese people are likely to buy during Chinese New Year.

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2015 Ushers in the Year of the Sheep – What’s your Chinese New Year Marketing Strategy? Cultural Insights can boost Sales and Here’s Why…

Posted on February 2, 2015 by Vanessa Vachet

 

On Feb 19th the Year of the Wood Sheep or Ram Begins!

On Feb 19th the Year of the Wood Sheep or Ram Begins!

Chinese New Year approaches and, on Feb 19th, the Chinese zodiac switches from the Year of the Horse to the Year of the Sheep. What will that mean for your business?

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Multicultural Marketing and the Changing Face of the Canadian Consumer: New Times call for New Strategies!

Posted on January 19, 2015 by Vanessa Vachet

The business world is changing. One-size fits all marketing strategies are a thing of the past. The fact is, our society is comprised of many different ethnicities and cultures, backgrounds and beliefs, and if you hope to link into these markets, you have to understand your audience and what matters to them.…

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Happy Yuan Xiao Festival

Posted on February 15, 2014 by Tina

Yuan Xiao

Today is the 15th day of Chinese New Year, the first full moon in the New Year. Holding lanterns around and solving riddles on lanterns are traditions, and maybe that’s where the English name “Lantern Festival” came from. In China, the day is called Yuan Xiao Festival.…

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Single? May Your Year of the Horse Include Elephants!

Posted on January 31, 2014 by Tina

"horse top has money"

Happy Year of the Horse!

If you’re like me, you’ve probably already been bombarded by all kinds of horse images lately. But have you seen some really bizarre equine images? Not the ones of prancing horses, their manes blowing wildly in the wind, but perhaps of horses carrying objects on their backs?…

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McDonald’s Mainstream Marketing Decisions Guided by Multicultural Insights

Posted on November 26, 2013 by Alisa

 

Earlier this month, I had the privilege of attending the annual ANA Multicultural Marketing and DiversityI'm lovin' it Conference In Los Angeles. Traditionally held in Miami, this year’s conference hosted over 800 delegates from around the U.S., an increase of approx. 25%.

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America is Dead!

Posted on August 10, 2013 by Tina

How is it possible that the positive descriptive Chinese words “extremely beautiful” be translated into the negative and hurtful “America is dead” in English?

There are many translation tools and services available: some are free, some are very costly. Free ones may give you very wrong results, so based on the purpose, careful consideration is required when choosing a translation tool and service. …

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