Quote EndQuote Cross-Cultural Strategy

Category : Marketing opportunities

Festival Season: A Handshake to South Asian Consumers

Posted on March 8, 2017 by Vanessa Vachet
QEQ team members learning Muslim 101 at a local mosque

QEQ team members learning Muslim 101 at a local mosque

The dreary end of Winter is often a hard time to convince people to get out, put on their snow boots and trudge to their local businesses. But, good news! Spring is around the corner.…

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The New Era of Holiday Shopping: It’s Online and it’s a Diverse Crowd!

Posted on December 6, 2016 by Vanessa Vachet
Holiday Shopping is Going Digital: Experts Estimate a 25% Increase in Online Purchases in 2016!

Holiday Shopping is Going Digital: Experts Estimate a 25% Increase in Online Purchases in 2016!

Are you on Amazon right now? Or eBay? Chances are, that even while you’re reading this article, you’re also surfing online for last-minute holiday deals. In fact, the digital shopping experience has become so ingrained in our collective psyche, that even after the exhaustion of Black Friday line-ups and the overload of Cyber Monday promotions, you’re still probably looking for something online.

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The Emerging Trend of Educational Tourism: Why Canada Can’t Ignore the 270 Million Student Market

Posted on November 17, 2016 by Vanessa Vachet

 

Chinese and Japanese International Students, like those who attended the University of the Fraser Valley Summer Programs, are studying abroad in ever increasing numbers!

Chinese and Japanese International Students, like those who attended the University of the Fraser Valley Summer Programs, are studying abroad in ever increasing numbers!

 

If you’ve ever walked in Gastown on a summer’s day, or visited Stanley Park, you would not be surprised to see large swaths of Asian tourists descending from buses, or busily snapping pictures to show to their families back home.

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Why don’t Specialty Food Retailers Embrace the Whole Community?

Posted on October 15, 2016 by Vanessa Vachet

 

Why are Ethnic Consumers not included in the Green Foods Movement?

Why are Ethnic Consumers not included in the Green Foods Movement?

 

October 16th marks the United Nation’s World Food Day and the theme for this year is “Climate is changing. Food and agriculture must too.”

 

The biggest issue in a changing climate?

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What’s that Date? Harvest Festivals Wax and Wane with the Moon

Posted on September 15, 2016 by Vanessa Vachet
Many Cultural Celebrations are determined by the Cycles of the Moon

Many Cultural Celebrations are determined by the Cycles of the Moon

 

The Chinese Mid-Autumn Moon Festival is here! Does your business have a special celebration or marketing campaign in place? Or did you miss the date? Last year, the Mid-Autumn Moon Festival landed on Sept 27th.

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Vancouver: Tourism Marketing and the Bad Case of ‘Stop-Over Syndrome’

Posted on August 8, 2016 by Vanessa Vachet

 

Vancouver Tourism and Stop-Over Syndrome

Vancouver Suffers from ‘Stop-Over’ Syndrome

 

Yes, we know you have majestic mountains to the north, whales, seals and porpoises frolicking in the surrounding waterways, and the best dim sum and sushi in Canada. You have 2.4 million friendly, multicultural residents who like to brag that they can snowboard, golf and kayak on the same day.

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CASE STUDY: Engaging Winnipeg’s Aboriginal Communities

Posted on June 15, 2016 by Vanessa Vachet

 

June 2016: Canada celebrates Aboriginal History Month

For June: Some surprising facts about the Aboriginal Market in Canada…

 

June is National Aboriginal Heritage Month, and one to be celebrated, especially this year. With the recent acknowledgement and apologies of historic wrongdoings, the Aboriginal market is poised to make some transformative shifts.

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Ethnic Marketing Spotlight: Team QEQ Preps for Vaisakhi Parade Activations

Posted on April 13, 2016 by Vanessa Vachet

 

 Colourful Vaisakhi Parade in Surrey, BC #Vaisakhi #VaisakhiParade #VaisakhiEvents

Crowds Flock to a Vaisakhi Parade (Surrey, BC) Photo credit: Quote EndQuote Cross-Cultural Strategy

 

Vaisakhi, (also spelled Baisakhi), is here! It’s April 13th already! And for Canada’s 455,000 Sikhs, today marks one of the most important cultural and religious festivals in their calendar and the official start of their New Year!

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Three of Our Favourite Diwali Commercials

Posted on November 10, 2015 by Vanessa Vachet
Watch the 3 Most Popular Diwali Commercials from 2014 and 2015

Watch the 3 Most Popular Diwali Commercials from 2014 and 2015

 

Diwali is one of the most important holidays in the South Asian community, and this year, it falls on November 11th. Which means, that you should already be seeing some pre-Diwali advertisements, as Canadian brands begin to recognise the buying power of South Asian communities.

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1.2 Million Reasons to Have a Chinese New Year Marketing Strategy Sooner rather than Later

Posted on October 15, 2015 by Vanessa Vachet

 

What's Your Chinese New Year Marketing Strategy?

What’s Your Chinese New Year Marketing Strategy?

 

Chinese New Year, also known as the Lunar New Year, is the largest celebration in China. In 2016, it falls on February 8th. For retailers, grocers, and of course the travel industry, it often means a sudden boom of purchases, as Chinese families reunite and gather together to celebrate their most important holiday.

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