Quote EndQuote Cross-Cultural Strategy

Category : Marketing opportunities

Diwali Traditions can ‘illuminate your path’ to Better Business

Posted on September 15, 2015 by Alisa
Some Diwali Traditions you may have Missed...

Some Diwali Traditions you may have Missed…

 

In an increasingly multicultural society, many Canadians are now somewhat familiar with the festival of Diwali, or Deepavali, a Hindu celebration in November spanning five days. Translated into ‘row of lights’, Diwali celebrates the triumph of light over dark and good versus evil.

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Seattle Multicultural Marketing Summit 2015: New Ideas for a Changing World

Posted on September 10, 2015 by Vanessa Vachet

 

Seattle Summit Presenters discuss the future of Multicultural Marketing

Seattle Summit Presenters discuss the future of Multicultural Marketing

 

This May, the Pacific Northwest finally saw multicultural marketing experts gathered in one place. Seattle was the chosen location for this ground breaking Summit in which marketers, advertising firms, industry leaders in multicultural research and strategy, as well as CEO’s and marketing innovators, like Diego Osuna, were there to debate the future of Multicultural Marketing.

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Already thinking of Winter? Why Businesses should be on the lookout for Asian Winter travellers

Posted on August 18, 2015 by Vanessa Vachet

 

The number of Asian Winter Travellers are increasing, especially in BC!

The number of Asian Winter Travellers are increasing, especially in BC!

 

We in BC are lucky. In summer, we see a record number of tourists and travellers. In winter, we see an equally fruitful tourist season. In fact, as the summer days draw to a close, most marketers are already promoting or preparing for their winter season.

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Benefits of Sponsoring an Award Event: It Buys more than it Costs

Posted on August 11, 2015 by Vanessa Vachet
Make your Business Stand Out by Sponsoring Awards!

Make your Business Stand Out by Sponsoring Awards!

 

Acknowledging someone’s contribution to society is always important. It honours the achievements of passionate and hard-working individuals and gives inspiration to those who would follow their example. It is even more important to celebrate the achievements of visible minorities and immigrants, whose victories are not so easily won.

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Culture and Diversity: Does it matter when it comes to Marketing?

Posted on March 2, 2015 by Vanessa Vachet

 

 

Does Culture Matter when it comes to Consumers?

Does Culture Matter when it comes to Consumers?

 

What is culture? This is a weighty philosophical question. With increased connectivity through the use of technology, global migrations, people intermarrying or marrying outside their cultures, some say that the meaning of culture is changing fast or even that there is no such things as separate cultures.

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‘Tap’ the ‘App’ Generation: New Ways to use Chinese New Year in Your Social Media Marketing

Posted on February 9, 2015 by Vanessa Vachet

 

People are using new way to celebrate Chinese New Year, including sharing photos on Social Media

People are using new way to celebrate Chinese New Year, including sharing photos on Social Media

You’ve read the First Installment in our Chinese New Year Marketing Series… 

So now you know what Chinese people are likely to buy during Chinese New Year.

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Multicultural Marketing and the Changing Face of the Canadian Consumer: New Times call for New Strategies!

Posted on January 19, 2015 by Vanessa Vachet

The business world is changing. One-size fits all marketing strategies are a thing of the past. The fact is, our society is comprised of many different ethnicities and cultures, backgrounds and beliefs, and if you hope to link into these markets, you have to understand your audience and what matters to them.…

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Target Chinese Travellers – VCM BC Chinese Resident Campaign

Posted on July 28, 2014 by Tina

Infographic about Chinese travellers in BC

Tourism partners, now is the time to book the Early Fall Campaign and Late Fall Campaign!

Now in its fourth year, Vancouver, Coast & Mountains and Quote EndQuote Cross-Cultural Strategy Inc. are running campaigns to target Chinese residents in BC.

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Really? You wouldn’t watch “Ultra Rich Asian Girls”?

Posted on June 18, 2014 by Tina

One of the buzzes a couple of weeks ago in Vancouver is the casting call for the show “Ultra Rich Asian Girls in Vancouver”.

Most of the mainstream Canadian population have a negative view on the making of the show, criticizing that the show would promote materialism.…

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Happy Yuan Xiao Festival

Posted on February 15, 2014 by Tina

Yuan Xiao

Today is the 15th day of Chinese New Year, the first full moon in the New Year. Holding lanterns around and solving riddles on lanterns are traditions, and maybe that’s where the English name “Lantern Festival” came from. In China, the day is called Yuan Xiao Festival.…

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