Quote EndQuote Cross-Cultural Strategy

Bobby Lenarduzzi honors CDA winners

Posted by Admin | 04.26.12

Congratulations to all the winners of the 17th Annual Cultural Diversity Awards, presented by DIVERSEcity Community Resources Society. Keynote speaker,  Bobby Lenarduzzi, current President of the Vancouver Whitecaps, praised the nominees of the 2012 CDA awards for creating a culturally-inclusive work environment where all employees can succeed. He knows first-hand how challenging it can be as the Whitecaps have several players on its team who do not speak English. Soccer, or as it’s known in many parts of the world — football — is an extremely popular sport, accessible to players and spectators regardless of economic, cultural, racial, or religious backgrounds. The Whitecaps management, coach, and teammates have taken the initiative to ensure all players feel welcome, play their best and work successfully as a unified team. By doing so, Lenarduzzi hopes the Whitecaps can inspire other organizations to create a welcoming employee experience that will lend itself to an increased customer base that is inclusive of the whole population.

Keynote speaker, Bobby Lenarduzzi, President, Whitecaps, a culturally-diverse soccer team in Vancouver

Alisa Choi Darcy, President of QEQ, has been on the Cultural Diversity Leadership Committee as well as the Judging Committee of DIVERSEcity’s Cultural Diversity Awards for the past two years. “It’s been an honor to evaluate nominees who have been setting and raising the bar for culturally-diverse business practices.”

If your organization wants to increase your market share by diversifying your employee base and adopting strategic cross-cultural business practices, contact QEQ at connect[at]quoteendquote.ca.

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