Quote EndQuote Cross-Cultural Strategy

Cultural Litmus Test

Posted by Admin | 06.15.11

Translating copy into another language or utilizing visible minorities in your advertising could be your first step to attracting new immigrants or visible minority consumers. It’s important, however, not to stereotype the characters and situations. Even your own visible minority employees may not be willing to tell you you’re doing it all wrong. This video clip shows why.

Source:  National Film Board of Canada 2010

Would your ads pass the cultural litmus test? For assistance in creating culturally-relevant and effective advertising, contact QEQ at connect[at]quoteendquote.ca.

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