Quote EndQuote Cross-Cultural Strategy

Creating Partnerships to Understand Diversity

Posted by Admin | 05.26.11

Urban and suburban centres across Canada are becoming more culturally-diverse. This video shows how immigrant service providers and the business sector are collaborating to further understand and meet the needs of both new immigrants and our visible minority communities. Corporations doing business in Canada could build similar partnerships with the help of multicultural marketing agencies like ours, giving them an edge in creating relationships with the fastest growing consumer segments in Canada.

Source: Burnaby Board of Trade 2011

QEQ president, Alisa Choi Darcy, is a board member of AMSSA, the umbrella organization of 70+ immigrant service providers and multicultural agencies in British Columbia. Let us know how we can help by dropping us an email to connect[at]quoteendquote.ca.

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