Quote EndQuote Cross-Cultural Strategy

Facts and Figures

To identify high-potential multicultural target markets across Canada, Demographic Insights are always helpful, in addition to understanding Cultural Insights, such as consumer motivations, behaviours, and characteristics of our cultural minorities. Below is a collection of sources to link you to facts and figures on Canada’s culturally-diverse communities. 


  • In 2011, Canada had a foreign-born population of about 6,775,800 people. They represented 20.6% of the total population, the highest proportion among the G8 countries. Learn more
  • Between 2006 and 2011, around 1,162,900 foreign-born people immigrated to Canada. These recent immigrants made up 17.2% of the foreign-born population and 3.5% of the total population in Canada. Learn more
  • One out of 5 people in Canada’s population is foreign-born. Learn more


Ethnic Ancestry

  • More than 200 ethnic origins were reported in the 2011 National Household Survey (NHS) in 2011, 13 different ethnic origins had surpassed the 1-million mark. Learn more…
  • Nearly 6,264,800 people identified themselves as a member of a visible minority group. They represented 19.1% of the total population. Of these visible minorities, 30.9% were born in Canada and 65.1% were born outside the country and came to live in Canada as immigrants. A small proportion (4.0%) of the visible minority population was non-permanent residents. Learn more