Quote EndQuote Cross-Cultural Strategy

Industry events

Since 2007, QEQ has helped organizations

  • ensure their business strategies, product mix and consumer touch-points are relevant for selected targets
  • develop culturally-appropriate communications to run in marketing vehicles frequented by culturally-diverse targets
  • integrate with selected cultural communities

In today’s competitive economic landscape, that’s no longer enough. Our globally-minded consumers have a social conscience. They want to buy from organizations who not only sell what they need or want, but also do good for people and the environment, and treat their people well. Since the beginning, we’ve also advised on ways for an organization to build capacity to include Diversity & Inclusive business practices in their Mission, Vision and Values. This often falls within the client organization’s four-pillar approach to Corporate Social Responsibility and sustainable business practices (Community, Environment, Workplace, Marketplace).

Here are some Diversity & Inclusion industry events coming up:

Festival Season: A Handshake to South Asian Consumers

Posted on March 8, 2017 by Vanessa Vachet
QEQ team members learning Muslim 101 at a local mosque

QEQ team members learning Muslim 101 at a local mosque

The dreary end of Winter is often a hard time to convince people to get out, put on their snow boots and trudge to their local businesses. But, good news! Spring is around the corner.…

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You Still Have Time… Some Diwali 2016 Events You Won’t Want to Miss!

Posted on October 19, 2016 by Vanessa Vachet
MOSAIC BC was in the Diwali Spirit last Friday with their Cultural Festival and Diwali-Themed Activities such as a Rangoli Station!

MOSAIC BC was in the Diwali Spirit last Friday with their Cultural Festival and Diwali-Themed Activities such as a Rangoli Station!

 

You might have noticed the preparations as Canadians already begin to celebrate Diwali, which this year falls on Oct 29th.

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Ethnic Marketing Spotlight: Team QEQ Preps for Vaisakhi Parade Activations

Posted on April 13, 2016 by Vanessa Vachet

 

 Colourful Vaisakhi Parade in Surrey, BC #Vaisakhi #VaisakhiParade #VaisakhiEvents

Crowds Flock to a Vaisakhi Parade (Surrey, BC) Photo credit: Quote EndQuote Cross-Cultural Strategy

 

Vaisakhi, (also spelled Baisakhi), is here! It’s April 13th already! And for Canada’s 455,000 Sikhs, today marks one of the most important cultural and religious festivals in their calendar and the official start of their New Year!

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Seattle Marketing Summit & The Latest Cultural Trends – Conclusion of our Valeria Piaggio Interview

Posted on October 9, 2015 by Vanessa Vachet

 

Seattle Multicultural Marketing Summit: Conclusion of our 2-Part Interview with Valeria Piaggio!

Seattle Multicultural Marketing Summit: Conclusion of our 2-Part Interview with Valeria Piaggio!

 

At QEQ, we keep up to date on any new trends, and research, especially when it comes to multicultural consumers. That’s why we love to have our contributors weigh in on the latest marketing debates.

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