Quote EndQuote Cross-Cultural Strategy

You Still Have Time… Some Diwali 2016 Events You Won’t Want to Miss!

Posted by Vanessa Vachet | 10.19.16
MOSAIC BC was in the Diwali Spirit last Friday with their Cultural Festival and Diwali-Themed Activities such as a Rangoli Station!

MOSAIC BC was in the Diwali Spirit last Friday with their Cultural Festival and Diwali-Themed Activities such as a Rangoli Station!

 

You might have noticed the preparations as Canadians already begin to celebrate Diwali, which this year falls on Oct 29th. The Diwali-themed parties, the beautiful saris being worn to local events, the Rangolis that decorate public spaces and of course the electric buzz that surrounds the lineup of events planned for this year’s Big Day…

Diwali, or Deepavali, also known as the festival of lights, is one of the most celebrated days in India and also around the world.

In India, it’s celebrated on a nation-wide scale. Homes are decorated, delicious sweets are exchanged and thousands of lamps, or diyas, are lit to symbolise the triumph of light over darkness and the vanquishing of ignorance that can obscure the light of knowledge.

Enjoyed by people of numerous religious beliefs, Sikhs, Jains and Hindus, Diwali is essentially a harvest festival, but to be sure, a most glamorous one and also the most important festival for the 1.5 Million people of South Asian descent in Canada. It’s a time when South Asian families shop for food, new clothing, jewelry and special gifts to bring to family events.

So, as a Canadian retailer or business owner, it’s worth some investigation, as the potential for reaching this lucrative market is significantly improved if you get involved in the local community.

And what better way to do some cultural sleuthing and market research than by sampling some Diwali events that are already in full-swing?

Some events have already started, but there’s still time to get in on the fun. Here are some things happening in and around Metro Vancouver. And for those of you who live in Toronto or Calgary, we have some great events that you won’t want to miss!

 

Vancouver

 

If you Missed the First Series of Diwali Stories at the Vancouver Public Library Main Branch on Oct 19th - Catch the other Two at Fraserview and South Hill Branch!

If you Missed the First Series of Diwali Stories at the Vancouver Public Library Main Branch on Oct 19th – Catch the other Two at Fraserview and South Hill Branch!

 

Thurs October 20thStories of Diwali – 7:00- 8:30 pm at the Vancouver Library South Hill Branch

 

Celebrate Diwali, a festival of light, with an inclusive multicultural storytelling event to explore the many traditions and stories associated with Diwali.

 

Sat  October 22nd – Stories if Diwali – 1:00 – 2:00 pm at the Vancouver Library Fraserview Branch

 

Another series in the Diwali @the Library event.

 

Sat October 22nd – Diwali 2016 at the Renfrew Park Community Centre from 12:30 pm – 3:30 pm 

 

Come join the fun at Renfrew Park Community Centre on Oct 22 for Diya Painting (traditional Indian candles), Rangoli Painting, Henna and a Bollywood dance workshop.

 

Sun October 23rd – Diwali 2016 at the Trout Lake Community Centre from 12:30 pm – 2:30 pm

 

Join the local Trout Lake Community for Diya Painting (traditional Indian candles), Henna, and a fun Bollywood-themed dance workshop!

 

Come Watch the Diwali-Inspired Fashion Show at Diwali Downtown Vancouver - The Main Event in DiwaliFest 2016!

Come Watch the Diwali-Inspired Fashion Show at Diwali Downtown Vancouver – The Main Event in DiwaliFest 2016!

 

Sat October 29th – Diwali Downtown at the Roundhouse Community Centre

 

Don’t miss the main event in Vancouver’s Cultural Extravaganza! Featuring music and dance performances, an Indian-style bazaar featuring South Asian foods and crafts, a Diwali-inspired fashion show, a room-sized rangoli and more.

 

Surrey –

 

Sat November 5th – Downtown Diwali Surrey from 3:00 pm – 7:00 pm at the Surrey City Hall

 

Classical Indian culture for the entire family! This year’s event will include over fifteen unique music and dance performances and an Indian style marketplace featuring South Asian delicacies, crafts and gift items!

 

The Indian Style Bazaar will be sure to Entice You at Surrey's Downtown Diwali Celebration this 2016

The Indian Style Bazaar will be sure to Entice You at Surrey’s Downtown Diwali Celebration this 2016

 

Fri November 11th – Diwali Gala Dinner – 6 pm- hosted by Gujarati Society of British Columbia (GSBC) -at the Royal King Palace Banquet Hall (8158 128 Street, Surrey)

 

Join us for a mesmerizing evening of Gujarati Culture, Music and Dance! Meet our TEAM VANCOUVER dance teams who will relive the magic once again with performances by these amazing award winning teams: VanLeelas , Sitaras, Adult Garba and Rangeela Khaleyas. Enjoy several mouth watering appetizers and a delicious full course meal to follow these spectacular performances.

 

Burnaby –

 

Sun October 23rd – Diwali Cultural Show from 5pm – 10 pm at the Fraserview banquet Hall

 

Hosted by the Hindu Temple Burnaby, come meet the local Hindu community as you share food, cultural traditions and the spiritual meaning behind the celebrations of Diwali.

 

Toronto-

 

Fri October 28thThe 14th Annual Diwali Gala 2016 – from 7:30 pm at the Pearson Convention Centre

 

Thriving in the beautiful environs of Mississauga, Ontario Dilwale Dilliwale has arguably become a phenomenon to reckon with…conceptualizing and organizing the most enchanting events bringing alive the idyllic memories of Dilli. The Diwali Gala Dinner combines the sheer magnitude and extravagance of the Diwali festival, while blending Indian traditions with Canadian culture.

 

Last year, Toronto Lit Up their Diwali Celebrations with Spectacular Dance Performances! 2016 will be Even Better!

Last year, Toronto’s Downtown DiwaliFest was Celebrated with Spectacular Dance Performances! 2016 will be Even Better!

 

Fri October 28th to Sun October 30thCanada Dry DiwaliFest 2016 at the Bramalea City Centre (BCC)

 

The largest Diwali celebration of its kind returns to Bramalea City Centre! Enjoy exciting live performances, a glamorous fashion show, family friendly activities, mascots, photo booth, free samples giveaways and a chance to win fabulous prizes at a festival lucky draw. Admission is free, but food donations are accepted.

 

Fri October 28thDiwali Gala 2016 from 6pm-1am at the Galaxy Grand Convention Centre

 

Galaxy Grand Convention Centre presents their first annual Diwali Gala, celebrating the Indian festival of lights. Join them for a night full of live entertainment, delicious food and Diwali fun!

 

Calgary –

 

Sat November 5thDiwali Dinner 2016 from 5:00pm-12:00am at the Grey Eagle Event Centre

 

Hosted by the Gujarati Mandal of Calgary, this event is pleased to bring back the popular Tania and Vishal’s SPARQ Productions Group with variety of Bollywood performances. They will also showcase some community items including traditional folk dance costumes, Garba and Raas items, that were presented at the Gujarati Cultural Festival in Vancouver over the Labour Day weekend.

 

Even Canadian Universities like SFU have been Inspired to Create Diwali-themed Events -What about Your Business or Organisation?

Even Canadian Universities like SFU have been Inspired to Create Diwali-themed Events -What about Your Business or Organisation?

 

Maybe something you see will inspire you to organise an event of your own, or maybe you might make some important influential contacts in the South Asian community?

Come on out and see for yourself the consumer segment that you might be missing!

Want to attract South Asians through your marketing strategies? Contact alisa@quoteendquote.ca 

 

                                                                                         

Images Courtesy of: (In descending order) QEQ, DiwaliFest Vancouver Facebook, DiwaliFest Toronto Facebook, Twitter.com and Flickr Creative Commons via Simon Fraser University – University Communications